Paid Advertising
Explore trend predictions, expert-recommended strategies, and comprehensive guides covering the full spectrum of paid advertising, from clicks to conversion. Access the resources you need to help you maximize your brand reach, drive business growth, and increase your revenue.
Hire10 Best Google Analytics Consultants to Promote Your Business in 2024In 2023, Google dominated the web analytics industry with 74% of the market share through its various analytics technologies. If you're not paying attention to your Google data, you're doing your business a disservice. That's where a Google Analytics consultant comes in. Here are the 10 best experts to help you understand your data and guide you on optimizing your website for success.
Our top picks for the best Google Analytics experts
1. Gabriela O.- Best overall
2. Tom M.- Best for Google Analytics in finance and banking
3. Alex M.- Best for cross-channel Google Analytics
4. Gary E.- Best for Google Analytics in SEO and SEM
5. Matthew S.- Best for paid ads analytics
6. Michael M.- Best for Google Analytics in creative marketing
7. Philip J.- Best for B2B and B2C-focused analytics
8. Cody W.- Best for Google Analytics with PPC marketing
9. Brad J.- Best for analytics across various sectors
10. Katia G.- Best for Google Analytics for SaaS businesses
What is a Google Analytics expert?
A Google Analytics consultant is a professional skilled in using Google Analytics, a web analytics service provided by Google. Their expertise lies in examining website data, deriving meaningful insights, and offering strategic advice to enhance website effectiveness and meet business goals.
These consultants thoroughly understand Analytics functions, data analysis methods, and industry best practices, enabling businesses to make informed choices based on data-backed insights.
What does a Google Analytics expert do?
A Google Analytics expert performs various tasks to help businesses harness the full potential of their website data. They are proficient in the analytical tools offered by Google, which, once installed on your website, provide information about your site's performance, consumer trends, and more.
Here are the key areas where a Google Analytics consultant can make a significant impact:
Strategy
A web analytics freelancer partners with companies to understand their objectives, pinpoint key performance indicators (KPIs), and formulate a strategy based on data. This involves setting clear goals, implementing tracking systems, and creating tailored reports and dashboards to monitor progress and guide better business decisions.
» Use these KPI measuring tools to monitor your company's marketing success
Implementation
Properly setting up Google Analytics is essential for gathering accurate data. An expert in Analytics installs Google Tag Manager, ensures correct tracking code placement on the website, organizes goals and events tracking, prepares Google Data Studio reports, and activates advanced features like enhanced eCommerce tracking or cross-domain tracking. They also link Google Analytics with other tools for a more comprehensive data collection.
» Looking for alternatives to Google Analytics? Check out these eCommerce analytics tools
Optimization
An Analytics consultant reviews website data to pinpoint areas for improvement in your digital marketing approach. They conduct thorough data analyses, including conversion funnel, user behavior, traffic source analysis, and segmentation, to find valuable insights and opportunities.
Based on these insights, they offer suggestions to improve user experience, optimize digital marketing efforts, and increase conversions. They can also conduct a Google Analytics audit on request, helping sort through crucial data for better traffic and conversion rates.
Training
Training teams to effectively use Google Analytics is another key function of an Analytics expert. They conduct training sessions or workshops, enabling businesses to understand and use data, create reports, and derive practical insights.
This training helps your business become more data-driven and independent in using Google Analytics, enhancing your online marketing decisions, and achieving business goals.
Google Analytics 4 migration
Analytics recently launched a new version, Google Analytics 4 (GA4). An Analytics consultant assists businesses in smoothly transitioning from the previous version (Universal Analytics) to GA4. They ensure a seamless shift, maintain historical data, establish event tracking, and set up GA4's new features, ensuring ongoing valuable data collection.
» Feel like you're in the deep end? Our complete guide to Google Analytics will help you out.
Key factors to consider when hiring a Google Analytics consultant
Hiring a Google Analytics consultant requires research and some consideration, as the info they provide may steer your business decisions and practices.
Experience level: Look for years of hands-on experience with Google Analytics and familiarity with your business type. Seek quantifiable results they have driven for past clients through their Analytics work.Technical expertise: Confirm expertise in Google Analytics implementation, tag management, customized reporting, analytics IQ, and productivity skills to extract insights efficiently via Analytics tools.Solution alignment: Evaluate their ability to tie analytics to business goals and content to propose high-impact solutions vs. just presenting data. There should be a focus on ROI.Communication ability: Analytic skills mean little without the ability to convey data insights clearly to drive tactical recommendations for your executive and marketing teams.Cost and specialization: Choose specialists with niche expertise, if relevant, over generalists to get better value for money invested in expanding your analytics capabilities.
The consultant should combine analytics skills, business acumen, and communication strengths. Prior performance metrics and custom solution capabilities are also crucial indicators when vetting.
Leverage your Google data for success: Hire a Google Analytics expert
Consider hiring a Google Analytics consultant through a trusted platform like Mayple. Mayple offers a curated network of vetted marketing experts, including Google Analytics specialists. By partnering with Mayple, you can access a pool of highly skilled professionals and benefit from their expertise.
You can find the perfect Google Analytics specialist who aligns with your business goals, has the necessary skills and the extensive experience you need to grow your business, and can help you improve your marketing efforts' efficiency by unlocking your website data's full potential.
PPCGoogle Bard Advertising: How to Write Good PPC Ads Using Bard ScriptsPPC (pay-per-click) advertising is an essential digital marketing tactic to grow your business and reach potential customers. It's the single most popular form of search advertising, with ad spending in search advertising projected to reach a staggering $279.30 billion in 2023 alone. As its popularity increases, marketers are constantly looking out for tools that can assist in crafting engaging and conversion-oriented PPC ads.
Enter Google Bard—an innovative AI-driven platform that can change how we create PPC ads with infinite possibilities to personalize messaging and drive sales. Designed with advanced AI algorithms and machine learning capabilities, Bard allows you to tailor your ad copy with precision, ensuring that every word resonates with your audience.
Meet the expert
Jameela Ghann is a seasoned online store owner with over a decade of eCommerce experience. Apart from running Alora Boutique, she's also the marketing manager for Fera Product Reviews.
» Back to basics: Use these tips to start your PPC advertising strategy from scratch.
Best practices for effective PPC ads using Google Bard scripts
By following these best practices, you can effectively leverage Google Bard scripts to craft PPC ads that resonate with your target audience, drive clicks, and ultimately achieve your advertising goals.
Define your target audience: Understand your target audience, their interests, and what motivates them to click on your ad. This foundational step ensures your messaging resonates with potential customers.Generate relevant keywords: Request a list of keywords relevant to your niche. For instance, prompt it with a request like, "Provide me with a list of 20 [Your Niche] keywords, listed in descending order based on expected search volume." Choose your desired country for relevance.
Prompt: Provide me with a list of 20 home fragrance keywords, listed in descending order based on expected search volume
Craft attention-grabbing headlines: Generate ad headlines that incorporate your selected keywords. For example, you can prompt it with, "Write 15 Google ad headlines for [URL], including the phrase [Keyword]." Ensure the headlines align with your target audience's interests.
Prompt: Write 15 Google ad headlines for https://www.alora.ca/products/lavender-linen-spray, including the phrase "Lavender Room Spray"
Optimize character counts: Request Google Bard to rewrite the generated headlines to fit within character limits, including spaces. Adhering to character limits is crucial for PPC ad compliance.Create engaging body copy: Generate compelling body copy that complements your headlines. This should provide essential information and a clear call to action (CTA).Testing and tracking: Implement your ads and closely monitor their performance. Track key metrics to assess their effectiveness, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Make data-driven adjustments as needed.Competitive analysis: Conduct competitor analysis to identify keywords, messaging, or strategies that successful competitors use. You can request insights on competitor homepages and key messaging to inform your ad creation.
» Do you need help crafting next-level PPC campaigns? We can help.
How to make your Google Bard scripts stand out from the crowd
Creating Google Bard scripts that stand out is crucial in AI-powered advertising. Here are two unique tips to make your scripts more engaging and effective.
1. Embrace storytelling
Storytelling is a powerful tool in advertising, and it can elevate your Google Bard scripts. Start by considering how your product or service fits into your customers' lives. Craft a narrative that resonates with your audience's aspirations and desires.
For example, if you're promoting lavender room spray, don't just focus on its odor-eliminating properties. Instead, tell a story of transforming a home into a sanctuary where customers can relax and unwind. Make sure the story aligns with your target audience's motivations and values.
2. Harness urgency
Urgency remains a potent psychological trigger in advertising. People fear missing out on valuable opportunities. Incorporate urgency into your Google Bard scripts by highlighting limited-time offers, exclusive deals, or upcoming events. Encourage your audience to act swiftly to seize your product or service's benefits. Urgency can compel potential customers to take action and convert.
By integrating storytelling and urgency into your Google Bard scripts, you can captivate your audience's attention, convey your message effectively, and prompt action. These techniques will help your scripts shine in the competitive landscape of digital advertising.
Prompt: Write a PPC ad promoting lavender room spray, incorporating storytelling and urgency
Which industries should leverage Google Bard for PPC advertising?
When leveraging Google Bard for PPC advertising, certain industries and niches are better suited for reaping the benefits. Here's a concise breakdown of where PPC advertising with Google Bard can shine:
1. eCommerce
eCommerce businesses, small or large, stand to gain from PPC advertising. Crafting engaging ad copy and utilizing relevant keywords can be particularly beneficial. For smaller eCommerce enterprises, PPC can be a game-changer, as it eliminates the need for extensive keyword research and streamlines the advertising process. Larger eCommerce companies can also benefit by enhancing their creative teams' efficiency.
Verticals like fashion, beauty, and tech gadgets are highly competitive in the eCommerce sphere. PPC advertising with Google Bard can help businesses in these sectors navigate the competitive landscape more effectively.
2. Travel
The travel industry presents a prime opportunity for highlighting the unique selling points of destinations and vacation packages. Many travel agencies offer packages to destinations they haven't personally visited.
Google Bard, with its access to vast data sources, can assist in identifying and showcasing the distinctive aspects of a destination. This can significantly benefit travel agencies looking to stand out in a competitive market.
3. Competitive industries
Any industry with fierce competition can benefit from PPC advertising with Google Bard. The tool's ability to generate creative and data-driven ad copy can give businesses an edge in crowded markets.
4. Evolving industries
Industries that constantly evolve and require access to real-time data can leverage Google Bard effectively. The tool's access to up-to-date information makes it valuable for staying ahead in dynamic sectors.
How to optimize and fine-tune Bard scripts
Marketers can fine-tune and optimize PPC ads generated by Google Bard using various strategies and scripts. Here's a streamlined guide on how to enhance your PPC ads effectively.
Utilize Google Analytics scripts: Leverage scripts to gain valuable insights into your ads. GA scripts offer features like creating heatmaps, identifying profitable keywords, and automating bidding strategies. This allows you to collect data-driven information to improve your ads' performance.Automated bidding: These Google Ads tools can help you adjust your bids based on specific objectives, such as maximizing clicks or conversions, saving time, and enhancing your ad campaigns' efficiency.A/B testing: Implement this for your keywords and ad copy. Run experiments to compare different elements of your ads, such as headlines, keywords, or CTAs. This approach lets you identify what works best for your audience and refine your ads accordingly.Monitor organic search and impact: Keep a close eye on the impact of your PPC campaigns on organic search results. Use scripts to compare changes in organic search performance before and after running your ads. Automation in Google Ads: This enables you to streamline various aspects of your campaigns, from bidding adjustments to ad scheduling. By automating routine tasks, you can allocate more time to strategic optimization.
» Ready to supercharge your advertising? Check out these 7 PPC trends.
Avoid these mistakes when creating Bard scripts
When optimizing ads generated by Google Bard, you must be aware of potential mistakes and misconceptions that could curb your advertising efforts. Keep these key considerations in mind:
1. Over-depending on Bard
While Bard can be a powerful tool, it's essential to complement its capabilities with human expertise, especially during its early stages. Your input is valuable for refining and customizing ad content, so try to use Bard only as an assistant to get your creative juices flowing.
2. Not aligning with your users' journeys
To prevent irrelevant and ineffective ads, create copy that aligns with the user's journey by providing Bard with appropriate prompts that reflect where your potential customers are in their buying journey.
3. Neglecting brand consistency
Consistency is key in advertising, and you want your ads to reflect your brand identity seamlessly. Train Bard to adopt your brand's voice and messaging style. Ensuring these elements remain consistent from the ad to the landing page can help you avoid confusing or alienating visitors. Here's how to achieve this:
Establish brand guidelines: These should include your brand's values, tone, messaging style, and target customer persona. Understanding your brand at its core is foundational to maintaining consistency.Define your customer avatar: Create a clear and detailed customer profile. Understand who your ideal customer is, what they value, and how they prefer to be addressed. Knowing your audience intimately allows you to tailor your brand voice accordingly.Codify brand elements: All essential elements should be codified and readily accessible, including brand colors, logos, and slogans. Maintain brand document: Create a document as a quick reference for anyone creating content or ads for your brand. It should include tone, style, and messaging guidelines to uphold brand consistency.
Harness the power of AI-generated PPC advertising
As a marketer, you have so much to gain from using Google Bard-generated scripts as the starting point of your PPC campaign. You'll achieve great success by focusing on the basics, like defining your target audience, crafting engaging ad copy, optimizing your scripts, and aligning Bard with your brand voice.
At Mayple, we understand the importance of email marketing in driving growth and achieving business goals. We can help you find a top-vetted email marketing expert to help you set up email marketing campaign budgets, build an email list, segment your target audience, and more.
PPCBeginners Guide to Amazon PPC Match Types: Broad vs. Phrase vs. Exact MatchIn 2022 alone, Amazon raked in over $470 billion in net sales, firmly establishing itself as the world's leading eCommerce giant. Savvy sellers leveraging Amazon's Pay-Per-Click (PPC) advertising to optimize their product visibility and sales contribute a substantial chunk to this astronomical figure. As the marketplace becomes increasingly competitive, understanding the intricacies of Amazon PPC match types—broad, phrase, and exact—is a necessity.
Meet the Expert
Jameela Ghann is a seasoned online store owner with over a decade of eCommerce experience. Apart from running Alora Boutique, she's also the marketing manager for Fera Product Reviews.
What are Amazon PPC match types?
Amazon PPC match types are a set of targeting options that advertisers like you can use to determine how closely they want their keywords to match user search queries. These match types help advertisers control the precision and reach of their campaigns, ensuring that their ads reach the most relevant audience. Amazon PPC typically has three match types: broad match, phrase match, and exact match.
» Learn to create better PPC ads with ChatGPT.
Broad vs. phrase vs. exact match: What's the difference?
Knowing the difference between the three main keyword match types is essential to make informed and cost-effective decisions for your PPC campaigns. Understanding these match types can help optimize your ad structure, budget allocation, and targeting.
1. Broad match
When using broad match keywords, your ads appear for a wide range of loosely related search queries. It could include synonyms of the word, misspellings, related searches, and relevant keyword variations.
For example, if you use "running shoes" as a broad match keyword, your ad might show for searches like "jogging sneakers."
ProsMaximum reach and potential impressions Discovery of new or unexpected keywordsSuitable for brand awareness campaigns ConsRisk of irrelevant clicks and higher spending Lower conversion rates
2. Phrase match
When using phrase match keywords, your ads appear when the search query includes your keyword phrase in a specific order, but it can also contain words before or after.
For example, if your phrase match keyword is "running shoes," your ad could appear for searches like "best running shoes for beginners."
ProsMore targeted than broad matchBalances reach and relevancyDiscovery of new keyword variationsControl over match variationsCost-effective ConsLess targeted than exact match Potential for irrelevant clicks Requires ongoing monitoring Competition for popular keywords
3. Exact match
When using exact match, your ads only appear when a user's search query exactly matches your chosen keyword or close variations—providing highly targeted advertising and ensuring minimal wastage.
For example, if your exact match keyword is [running shoes], your ad will only display for that precise search term.
Pro tip: Use [square brackets] around your exact match keyword to indicate that you want your keyword to match a search query exactly.
ProsHighly precise and targeted Cost-effective Control over ad spendProtects brand terms Optimal for specific keywords ConsLimited reach Higher competition Missed opportunities on potential trafficRegular maintenance required
» Find out how you can choose the right PPC agency for your eCommerce business.
Mistakes to avoid when selecting Amazon PPC match types
Overusing broad match keywords: Broad match keywords can lead to wasted ad spend and irrelevant clicks. Without proper management, your ads may appear for unrelated search queries. Neglecting negative keywords: Regularly add negative keywords (search terms you specify as undesirable or irrelevant) to your campaigns. This helps refine your targeting and ensures your ads reach the right audience, reducing ad spend wastage.Underestimating exact match: While they may limit reach, they can be highly profitable for high-converting keywords with decent traffic. Research and strategic use of exact match keywords can yield excellent results.Not conducting keyword research: Keyword research helps you identify your products' most valuable keywords. Skipping over this step could lead to ineffective and costly campaigns. Avoiding match type testing: Conduct A/B testing to assess the effectiveness of different match types for specific keywords. Ignoring seasonal trends: If you're adapting your PPC campaigns to seasonal trends, you could take advantage of growth opportunities. Forgetting landing page optimization: Your landing pages should be user-friendly, relevant, and optimized for conversions. Not managing the budget correctly: Regularly monitor and adapt your budgets to ensure they align with your campaign goals.
By balancing your match types and diligently managing negative keywords, you can optimize your ad campaigns for better performance and cost-effectiveness.
» Looking for an Amazon PPC expert? We can help.
Optimizing your keyword selection and bidding strategy
To maximize the effectiveness of your PPC advertising campaigns, you have to optimize your keyword selection and bidding strategy. Here are six steps you can take to do exactly that.
1. Start with comprehensive keyword research
Research relevant PPC keywords that prospective customers will likely use when searching for products similar to yours. Organize your keywords into separate ad groups/campaigns based on their match type. This keyword research framework will ensure better control and optimization of your keywords.
2. Select your broad match keywords
Start with lower bids to gather data and identify new keyword opportunities and a broader audience. Review search term reports to discover common misspellings or related terms. Then, you can add relevant terms as positive and negative keywords to refine targeting.
3. Select your phrase match keywords
Use phrase match keywords for moderate relevance and search volume. You can start bidding slightly higher than broad match keywords to capture more specific searches and adjust your bids based on the search term performance. Make sure to align your ad copy with user search intent.
For example, if you're selling organic skincare products, start with broad terms like "organic skincare," "natural skincare," or "chemical-free skincare," and adjust these over time based on performance. Set your bids at a moderate level to ensure you have enough budget to gather the data. After this, monitor your report and add relevant or negative keywords to refine your targeting.
4. Select your exact match keywords for precision
As you gather data, transition to exact match keywords for precision and high-impact targeting. Bid higher on specific, high-intent keywords that perform well, such as "organic anti-aging skincare." Ensure your product and copy align with the user search intent. For example, you might find that "organic skincare for men" performs better than "organic skincare."
5. Continuous monitoring
Monitor KPIs such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) for each keyword and match type. You should also analyze your data consistently, adjust bids, and add negative keywords to improve targeting. After this, you can set your bids slightly higher because they'll likely have higher intent.
Focus on high-performing keywords and allocate more of your budget to keywords delivering a solid ROI. Remember to watch your competitors' strategies to remain competitive in your niche.
6. Consider automated bidding options
Once you fully understand automated bidding options better, consider using Amazon's automated bidding tools to help optimize your bids based on your goals.
» Here's how you can improve your Amazon conversions.
Unlock the full potential of your PPC campaigns
Mastering Amazon PPC match types can be your key to unlocking the full potential of your advertising campaigns. Remember, the strategic use of match types isn't just about clicks and conversions—it's about connecting with your audience, understanding their intent, and optimizing your brand's presence.
Social Media Marketing10 Best Facebook Ads Agencies for Hire in 2024Facebook boasts three billion monthly active users that you can tap into when marketing your products and services. And with help from the right Facebook ads agency, you can take your Facebook advertising strategy to the next level.
Explore our curated list of the 10 best Facebook ad agencies, each recognized for their expertise in crafting compelling ad campaigns, targeting the right audience, and delivering unparalleled success for businesses of all sizes.
» Check out our Facebook advertising guide for helpful tips.
Our top picks for Facebook Ads agencies
1. Mind Ad Media- Best overall
2. PPC Boost- Best for paid search marketing
3. ThinkSocial.Media- Best for comprehensive social media management
4. Mashrokit- Best for strategic social media marketing
5. Three Beacon Marketing- Best for across-the-board social media marketing
6. Delta Marketing- Best for large-scale organic reach
7. Lean Digital- Best for diverse marketing options
8. Ruby Street Digital- Best for combining Facebook and Instagram advertising
9. Social Kick- Best for video content
10. K6 Agency- Best for Facebook focussed marketing
What is a Facebook Ads agency?
It's an advertising agency that is primarily focused on Facebook advertising. A Facebook Ads agency creates the advertising strategy, sets the advertising goals, and creates and optimizes the various advertising campaigns on both Facebook and Instagram.
A full-funnel ad agency usually has a team of ad experts, copy editors, and graphic designers. The scope of the work they do depends on your monthly budget, meaning an agency would charge you a monthly retainer on top of your advertising costs.
What are the benefits of working with a Facebook Ads agency?
The Facebook algorithm is constantly changing and after the recent iOS 14 changes destroyed Facebook's ability to track iPhone users, it's becoming increasingly difficult for business owners to know how to optimize advertising campaigns on social media platforms.
That's why you must work with an experienced Facebook advertising agency that has worked with businesses in your industry or niche. It's your best shot at creating impactful ads that'll enable you to scale your business.
Do Facebook Ads even work anymore after iOS 14?
Yes, they do. Just because Facebook can't track its users doesn't mean your Facebook ad isn't working. It's just that you can't attribute your sales to it. What you need to do is analyze other metrics such as click-through rates, engagement levels, and website traffic to gauge the effectiveness of your Facebook ad.
How do we evaluate each Facebook ad agency?
Mayple has a rigorous vetting process that every Facebook ads expert and agency has to go through to be accepted into our community. Here are things that we look for in an ads agency.
We look at their past successes
The most important thing to consider when choosing a Facebook advertising agency is their experience. These are the questions we ask them:
Do you have experience with working with a similar target audience? A similar advertising budget? Do you have experience working with brands in a similar niche or industry? What other types of businesses have you done ads management for? Do you have experience with these specific ad types?
We evaluate their skills
Social media advertising takes both experience and skill. There is a whole lot to learn on every social network from the best ad types to use to the best account structure, campaign setup, audience targeting, you name it.
A good digital marketing agency would have an entire team of experts with complementary skills to deliver the best results. To that end, we ask the following questions to determine their skill level:
Do you have experience creating custom audiences? Do you have a creative team available? What type of campaigns would you create to target potential customers in every part of the marketing funnel? What other advertising channels do you have experience in?
We make sure they go above and beyond for each customer
Every Facebook Advertising agency we've ranked goes above and beyond in their responsiveness and customer support. We know because, as part of our due diligence, we ask them questions like:
How often do you communicate with the customer? Do you check Facebook Ads Manager on an ongoing basis? How transparent are you with your successes as well as failures?
Is Facebook Ads your bread and butter?
If you want to smash your business goals and scale your enterprise using Facebook ads, then you're better off working with an agency focused on Facebook ads or one with a dedicated Facebook ads team.
Specialized agencies focused on Facebook ads provide optimal campaign management, improving your chances of accelerated business growth. To harness these benefits, book a consultation with a top agency on Mayple today and elevate your digital marketing efforts.
Digital Marketing10 Best Digital Ad Companies to Hire in 2024With digital advertising and marketing expected to reach $786.2 billion by 2026, it's clear that the world has gone digital, and so should your business marketing strategy.
One of the best ways to improve your return on ad spend is by optimizing online advertising campaigns across various platforms like social media, search engines, and websites, and you can do this–and more–with help from a digital ad company. Here is our curated selection of the 10 best digital ad companies to hire for business success.
Our top picks for digital ad companies in 2024
1. Lean Digital- Best overall
2. 360 Om - Best for hyper-focused PPC campaigns
3. Sensters - Best for analytically focused ads
4. AdCore - Best for consistent results in digital marketing
5. Social Kick - Best video-based content and marketing
6. The Brains - Best for customer growth and retention
7. Mind Ad Media - Best for a personalized marketing experience
8. Replug - Best for targeting audiences through app development
9. Kaliber Performance Marketing - Best for data-driven campaigns
10. Tale Digital - Best for a diverse marketing reach
What does a digital ad company do?
Digital ad companies are responsible for increasing a brand's online presence through pay-per-click advertising (PPC) or social media advertising. That could include ads on search engines, social media platforms, or online publishers. A digital agency will typically start by creating a digital marketing strategy for the specific advertising channel you're looking to grow. They would then manage the entire campaign from start to finish.
Is a digital advertising company right for your business?
How do you know that working with a digital marketing company is right for you? What if you already have an internal online marketing team? Here are a few criteria to help you make your decision.
Audit your marketing department
Sometimes it's really hard to know if your marketing team is doing a good job. They may be working really hard but the results are just not there. That's when you should hire a full-service digital marketing agency to take a look at your digital strategy and the specific tactics you're using and see what you could improve on.
Sometimes all you need is to tweak your strategic approach, introduce a new type of content, or jump on a trend to give you that extra boost.
Expand to new channels
Let's say your team of performance marketers is doing really well and you want to expand to a new channel or digital platform but don't have the internal resources to do so. Or perhaps, you just want to test the waters first before hiring someone full-time. One way to test new channels is to hire an expert advertising agency that offers the specific digital marketing service you're looking for and let them run with it for 3-6 months.
Boost your organic traffic
Another advantage of digital advertising is that it can supercharge your organic efforts (like social media marketing and content marketing) and help you get more organic traffic.
If you're actively posting on social media channels and haven't tried boosting your posts or running a few brand awareness campaigns then you may be missing out on a large chunk of traffic. For example, any expert Google Ads agency will tell you that running ads on your blog pages improves your organic search rankings.
Unlock hyper-growth
Working with a top-notch digital advertising agency can unlock incredible growth for your business. If the agency has proven results in your niche and has experience working with a similar marketing budget and a similar target audience, then it could put you miles ahead of your competition.
How to find the best digital advertising company for your business
Look for proven success in your niche
Don't fall for pretty case studies, customer reviews, or even a well-presented digital marketing strategy. Work with agencies that have proven results in your specific niche. For example, if you're a shoe company that wants to expand to social media channels like TikTok and Snapchat you should work with a digital advertising agency that has launched successful online campaigns for other apparel companies on those social networks.
Look for expertise in your channel
Look, every digital marketing company could have experience in a wide range of channels. You need to hire the one that has the best expertise in your particular channel. Don't let your digital marketing efforts go to waste by working with a generalist. Find a digital advertising agency that has proven success in your specific channel.
Work with Mayple
Mayple is the best of both worlds. We help you find the best digital marketing agency for your specific project and we then handle all the back-office stuff (payment, monitoring that the work is being done, strategic advice, etc.).
We have over 600+ vetted agencies that specialize in everything from content marketing, digital marketing strategy, social media marketing, sales funnel optimization, managing online campaigns of all types and sizes, and all aspects of digital growth.
Questions to ask your digital ad company
How many projects are you currently working on? Which industries do you have experience in?Have you worked with similar brands from my industry?What kind of growth can you predict for us in the next 3-6 months?Which social networks or digital platforms would you recommend us to advertise on first?What does your process look like?How big is your team? How many digital marketers do you have?Who will be my point of contact?How often will you report on the results?How will you suggest tweaking my audience targeting? What are your strategies for reaching our potential customers?Can you create a digital marketing strategy before we sign up?Do you also have experience in organic social media marketing?
» Look out for these red flags when working with any digital ad company.
Are you really ready for advertising?
Digital advertising is not for everybody. You need to have the right product-market fit, a good product, happy customers, and a very specific target audience. Some companies are not ready for digital advertising. Consult with one of our expert digital ad agencies to get a better view of whether you are ready to run digital marketing campaigns, and which channels you should expand into.
Hire10 Best Facebook Ads Experts for Hire to Boost Your Sales in 2024Boasting almost 3 billion active users worldwide, Facebook is one of the best platforms to market your products and services. But, with Facebook ads growing increasingly complex, small business owners struggle to drive sales. That's where working with an experienced professional can be helpful. Here are 10 top Facebook ads experts to help you generate real FB revenue this year.
Our top picks for the best Facebook Ads experts
1. Skarlet R. - Best overall
2. James R. - Best for expanding your social media following
3. Angel M. - Best for a modern Facebook marketing approach
4. Brielle C. - Best for highly optimized Facebook ad strategies
5. Cree J. - Best for combining Facebook Ads with influencer marketing
6. Phil D. - Best for growing sales on Facebook
7. Jessica S. - Best for optimizing sales in the wellness sector
8. Rachel M. - Best for cosmetics and fashion brands
9. Courtney E. - Best for businesses in the auto industry
10. LaNell A. - Best for brand enhancement in the tech and finance sectors
What is a Facebook Ads expert?
A Facebook ads expert is skilled in creating, managing, and optimizing successful Facebook ad campaigns. They deeply understand Facebook's advertising tools, audience targeting options, ad formats, and analytics.
Their expertise allows them to strategize, execute, and fine-tune ad campaigns to reach specific marketing goals, whether increasing brand awareness, driving website traffic, or generating leads and sales.
» Read our expert tips on how to optimize Facebook Ads for the best ROI.
Why hiring a Facebook Ads expert is worth it
So, why hire a Facebook Ads expert? What can they do that you can't? Here are a few reasons why working with Facebook Ads experts is worth it:
You get precise targeting
Facebook gathers tons of data about its users, allowing advertisers to target very specific groups like people with certain demographics, interests, behaviors, or custom traits. An expert can leverage these options for laser-focused ads that resonate more with audiences vs other platforms.
They creatively leverage diverse ad formats
With options like carousel ads, video ads, lead gen ads, and more, an expert can get creative with different formats to meet your various marketing goals and connect better with audiences.
They'll track your analytics
Experts use Facebook's detailed ad performance reporting to track key metrics, truly understand your consumers, and optimize your ads for improved results over time.
To maximize mobile reach
Since most people access Facebook on mobile, their mobile-focused design and ad features engage those users better, which an expert can use to give your brand maximum visibility and response where it counts most.
They offer cost-effective advertising
Experts know how to effectively budget bids and leverage Facebook's range of investment options to make it achievable for businesses of any size. Starting small and then scaling up over time can bring an efficient and accessible way to reach potential customers.
» Want to optimize your Facebook Ads spend? Follow this guide to reduce your Facebook Ads costs.
Hire a Facebook Ads expert with a solid track record
Running Facebook Ads can be somewhat overwhelming, especially if you're figuring it out on your own. But it doesn't have to be that way. With the right Facebook Ads expert by your side, you too can make the most of this incredibly effective platform. Find your ideal Facebook Ads expert on Mayple today and start crushing it.
PPCFacebook Ads vs Amazon PPC: Which is Better for Your Online Business?So, Facebook ads versus Amazon PPC (pay per click). This comparison is like choosing between two distinct flavors of ice cream—each delightful in its own way. While Facebook Ads excel in targeting specific demographics and reaching a wide audience, Amazon PPC is ideal for businesses selling products directly on the platform, leveraging its vast customer base. Our goal is to break down these platforms and give you the info you need to make smart advertising decisions. Let's dive in.
Meet the expert
Jameela Ghann is a seasoned online store owner with over a decade of eCommerce experience. Apart from running Alora Boutique, she's also the marketing manager for Fera Product Reviews.
What are Facebook ads?
Facebook ads is an advertising platform provided by Facebook that lets you create and display targeted ads to the social media network's vast user base.
You can choose which specific groups of Facebook users you want to show your ads to based on factors like age, gender, location, interests, and more. Your ads will then appear in different places on Facebook, like in users' News Feeds, on the right-hand side of the screen, or even on Instagram (since it's also owned by Facebook).
Your ads can either be focused on impressions (how many people see them) or clicks (how many people click on them). According to this, you can set a budget for your ads. Finally, Facebook ads come with tracking tools so you can measure the success of your ads.
What is Amazon PPC?
Amazon PPC is a digital advertising program offered by Amazon that allows you to create and display ads for your products on the Amazon platform.
To get started, you choose specific keywords or phrases related to your product. This way, when customers search those terms, your ads can appear. To pay for your ads, you have to participate in Amazon's auction system. You have to bid on how much you're willing to pay when a customer clicks on your ad, meaning higher bidders have a better chance of featuring their ads in search results. You only have to pay once a customer clicks on your ad.
You can track your ads' performance on the ad dashboard to determine each ad's effectiveness.
Facebook ads vs Amazon PPC: What sets them apart?
Understanding your audience and intent
Facebook: Consider Facebook as a bustling marketplace, teeming with diverse individuals from various demographics. What Facebook is not is a hotbed for purchase intent. Users flock here primarily for social interactions, sharing, and leisurely scrolling. So, if your goal is to elevate brand awareness or introduce a new product, Facebook content is where it's at.
Amazon: In contrast, Amazon resembles a well-structured department store, where visitors have their wallets poised for action. The purchase intent on Amazon is palpable, as it's a hub for individuals actually looking to make purchases.
Amazon PPC is an ideal channel for products with an established customer base or those geared for immediate sales.
Budgeting and cost dynamics
Facebook: Facebook offers a flexible budgeting landscape. You can tailor your budget to match your specific needs, whether that's a modest investment or an all-out campaign blitz. This makes it a cost-effective option, especially for campaigns centered around brand awareness. However, be mindful of competition, as costs can climb significantly in high-demand target audience segments.
Amazon: Amazon boasts a competitive ecosystem. This is what gives the platform a unique ability to leverage existing product demand, potentially leading to a more favorable return on investment (ROI) for your advertising expenses.
» Learn all about Amazon Ads in this simple-to-understand guide.
Navigating competition and saturation
Facebook: Facebook, similar to a crowded room, has intense competition across various ad categories. So, it's not uncommon for users to experience ad fatigue, leading to diminishing returns.
Amazon: While Amazon also hosts a competitive landscape within its domain, the level of concentration is notably lower. With over 200 million Amazon Prime subscribers, visitors on Amazon are more purposeful, focusing on products of interest rather than casual browsing.
Crafting an effective content strategy
Facebook: When creating a content strategy for Facebook, imagine it as a storytelling platform—a canvas for creative expression. It accommodates many content formats, including images, videos, and captivating copy. Here, you have the liberty to let your creative juices flow freely.
Amazon: In contrast, Amazon calls for a more direct and refined approach. It's similar to a well-organized product shelf, where users primarily look for detailed product specifications and functionality. Hence, your Amazon product listing should put the features and benefits front and center.
Combining forces for optimal impact
Why limit yourself to one when you can harness the strengths of both platforms? A lot of companies, like Dollar Shave Club, are reaping the benefits of integrating both Facebook ads and Amazon PPC into their marketing repertoire.
A case study: Dollar Shave Club's advertising strategy
Taking a cue from the Dollar Shave Club, let's dive into some smart strategies that work well for both Facebook and Amazon:
Facebook Promotion: The Dollar Shave Club knows how to make Facebook work for them. They use it to shout out their awesome deals and discounts, like a whopping 50% off on their starter set. This smart move is all about getting people to know their brand and stimulate that first purchase.
Amazon Advertising: Now, when it comes to Amazon, they switch things up a bit. They customize their game plan for customers in different stages of their journey. Here, they mainly advertise refills and particular products, all aimed at their loyal existing customers. It's all about boosting those profits with high-margin items for the folks who've stuck around.
By grasping these strategies, you can also align your advertising efforts with the various stages of the customer journey on both platforms.
» Optimize your Facebook ads with these incredible tips.
Ad formats and creative strategies
Let's delve deeper into the intricacies of ad formats and creative strategies on Facebook and Amazon:
Retargeting capability: Facebook teaming up with Instagram makes for super effective retargeting. Picture this: a user views your video ad, and then, bam, they get a follow-up message with discounts or promotions. Pulling off this kind of move on Amazon is trickier due to the limited integration between Amazon and other platforms.Creative freedom: On Facebook, you have a wide range of ad formats to choose from, giving you plenty of creative freedom. For instance, street interview-style videos, which are designed to attract organic views, can be quite effective. However, this format, characterized by people discussing products, is better suited for Facebook than Amazon.Storytelling: With Facebook advertising, you've got space to build your brand and tell its story. With the help of a Facebook ads agency, you can create narratives that hook users right from the start, making more people aware of your brand. It's kind of like crafting the opening chapters of a good book. In stark contrast, Amazon's ad format predominantly centers on showcasing the tangible outcomes of product use, often with straightforward visuals. It's like spotlighting the finished masterpiece rather than delving into the artist's creative process.
Unlock the power of paid advertising
The key takeaway is that Facebook fosters an environment where creativity and storytelling flourish, making it ideal for brand awareness and top-of-the-funnel activities. Amazon, on the other hand, shines by spotlighting your product's functionality and value to a ready-to-buy audience.
In the end, whether you go for Facebook ads, Amazon PPC, or even a mix of both, what really matters is understanding your audience, creating messages that grab their attention, and always fine-tuning your campaigns.
» Need help getting started with Facebook ads? Hire one of our vetted agencies to hit the ground running.
PPC10 Best PPC Agencies of 2024Considering that the initial page of search results captures 95% of the total search traffic, PPC advertising can play a pivotal role in your digital marketing efforts. With help from these top PPC agencies, you can turn clicks into cash and take your business to the next level. They have a proven track record of consistently delivering impactful results and can handle all that needs doing when it comes to PPC advertising.
Our top picks for PPC agencies
1. PPC Boost - Best overall
2. Sophisticated Marketing Solutions - Best for paid search marketing
3. Tale Digital - Best for Google-focused advertising
4. Dakota Ridge Marketing - Best for B2B advertising solutions
5. Cedarwood Digital - Best for transparent PPC advertising
6. Social Kick - Best for video-based content marketing
7. 360 Om - Best for diverse PPC marketing solutions
8. Sensters - Best for data-backed PPC results
9. SEM Booster - Best for results-driven PPC marketing strategies
10. Terrific Digital - Best for startup PPC solutions
What is a PPC agency?
A PPC agency is an organization that provides paid search advertisements (also known as pay-per-click or PPC) to various websites. These ads typically appear when someone searches for specific keywords related to the products and services offered by the advertiser. PPC ads can appear on search engines like Google or Bing, as well as online marketplaces such as Amazon or eBay.
What do pay-per-click (PPC) companies do?
Pay-per-click (or PPC) companies help businesses manage their advertising campaigns on search engines like Google, Bing, Yahoo!, etc. They also provide analytics to see how successful your ad campaign has been and what keywords have generated the most traffic.
Here's a breakdown of the various aspects of PPC management:
PPC Audit
The first thing a PPC management agency would do is an extensive PPC audit. The audit will include looking at your advertising campaigns, your audience targeting, conversion tracking, and the way the account is set up. A good agency would also check to ensure you're not missing any ad types or retargeting campaigns.
Keyword analysis
Next, the agency would look at your keywords (including negative keywords) for each of your campaigns. Each search engine and social media platform has its own rules and marketing strategies around keyword lists. Make sure that the digital agency you work with has experience with the specific platform that you're using.
» Discover the perfect keywords for your eCommerce brand.
Competitor analysis
A critical part of the PPC audit is looking at what your competitors are doing. That involves looking at their ad copy, creatives, and landing pages and seeing the type of campaigns they run.
Channel strategy
Once the research is done, the digital agency will create a digital marketing strategy for each channel. For example, Amazon PPC is very different from Google PPC campaigns, so you need a different strategy for each channel.
The channel strategy should also match up with the overall digital marketing strategy of the business because there is often overlap between a company's PPC campaigns and its social media marketing or the A/B tests it's running as part of its conversion rate optimization program.
Monitoring
A good agency will monitor every campaign and every ad they run and keep track of the results. They will regularly log into the account (on a weekly or even daily basis) and make changes to optimize performance.
A/B testing
A/B testing and experimentation are a crucial part of any kind of pay-per-click management. It's important to test different variations of creatives, ad types, and audience targeting regularly in order to improve conversion rates.
What are the different types of PPC ads?
PPC stands for pay-per-click and encompasses a wide range of ad formats, including display ads, Google Shopping Ads, programmatic ads, and native ads. PPC could also include video ads on YouTube and other social media sites.
Google ads
Google Ads (previously known as Google Adwords) include things like display ads that appear on the search results page, Google Shopping ads, YouTube video ads, and much more. They are the best at helping you get relevant traffic to your site, and they're especially powerful for eCommerce businesses.
Social media advertising
Social media ads include Facebook ads, Instagram ads, and TikTok ads. Some are PPC-based, where you pay per click, so a lot of paid media agencies do offer them.
Mobile app advertising
Some businesses run ads on mobile apps, and if there are specific apps that your target audience uses, then you should find an advertising agency that specializes in this channel.
What is search engine marketing?
Search engine marketing or SEM refers to ads that appear on search engine result pages. It's a subset of the wider category of PPC ads. It's sometimes called search engine advertising or Google PPC.
What's the difference between SEO and PPC?
PPC is paid advertising (like display advertising) that a business has to pay for. Search engine optimization (SEO) involves improving the organic search rankings of your site pages with the goal of getting more qualified traffic to your website. It doesn't require ad spend or creatives.
How much should I spend on ads to get results?
In our experience, it's best to start with a $10k ad budget in a particular marketing channel to get enough data and be able to optimize your campaigns.
If you are not there yet, consider using other forms of online marketing, such as social media marketing, email marketing, conversion optimization, or growth marketing. Some agencies charge hourly rates if you want to get a quick consultation.
How much do PPC Advertising services cost?
The cost of PPC management varies based on your marketing budget. Usually, the higher your budget, the more expensive the agency's retainer is. The good news is that if you work with Mayple, our vetted Google Ads agencies charge a pretty standard management fee, which includes everything except for graphic design work.
How do you choose the right PPC company for your business?
Find an agency with channel-specific experience
It completely depends on the advertising platform that you are running your ads on. You should choose a top PPC agency that has a proven track record of running ads on the specific platform that you are using for your business.
See their case studies
Don't get wowed by their fancy customer reviews. Look at their actual case studies and see the kind of target audiences, marketing budgets, and types of marketing campaigns they have experience running. Most PPC companies won't let you look under the hood at their actual data, but it's always good to ask for some screenshots.
Ask about their process
It's always important to find out the marketing agency's process for campaign management and reporting. Helpful questions to ask include:
How often do you report on your results? Would we have regular calls? How often? How many A/B tests do you run per month? How many people will I be in touch with? Will I get an assigned project manager?
Build your A-team of marketing experts
Even the best marketing company doesn't work in a vacuum. You can dramatically improve your results with PPC if you also run conversion rate optimization campaigns, improve your online presence with reputation management, boost your email campaigns, and utilize omnichannel strategies to reach out to potential clients on all the relevant channels.
You need a marketing expert for each of those digital marketing channels, and with Mayple, you can build a dedicated team of experts that will create and implement a winning digital strategy for your business.
It's like having a full-service digital marketing agency on your side, just with more transparency, communication, and better results. What are you waiting for? Get started today!
PPC10 Best Paid Search Agencies to Hire in 2024Achieving online success requires a strategic approach, and partnering with the right paid search agency can make all the difference. The following paid search agencies have the skills and resources to help maximize your return on investment (ROI) and unleash your business's full potential.
Speaking of ROI, here's how to accurately calculate yours.
Our top picks for the best paid search agencies
1. AdCore - Best overall
2. Sortino Marketing - Best for results-based performance marketing
3. SnapAdvantage - Best for data-driven social media marketing
4. Three Beacon Marketing - Best for fast-scaling eCommerce brands
5. Kaliber Performance Marketing - Best for intent-based advertising
6. Zonder Marketing - Best for strategic eCommerce optimization
7. MindAd Media - Best for fast-scaling eCommerce stores
8. Terrific Digital - Best for fast-growing startups
9. Casa Media - Best for creative digital marketing solutions
10. Hop Skip Media - Best for data-driven PPC advertising
What is a paid search agency?
Paid search agencies are experts in steering and optimizing paid advertising campaigns on search engines. They've got the skills to keep your campaigns finely tuned, from honing in on the right keywords to crafting compelling ads and utilizing smart strategies. Essentially, a paid search agency is a strategic partner for businesses in digital commerce, helping you boost visibility and achieve stellar results through impactful paid search campaigns.
How to find the perfect paid search company
You can't just hire Jo Shmo off the street and expect to get the results you're looking for. Great search specialists are rare and you have to make sure to work with the right one for your business.
The right paid search agency should have a few key elements:
Proven expertise in your niche
The advertising agency should have proven expertise in your particular niche. For example, if you're a real estate business, you need to work with an advertising agency that has worked with other real estate firms and has a proven success record.
Robust marketing strategy
How do you identify real talent? You ask your advertising agency to create a marketing strategy before you hire them. The strategy should include:
Tactics they recommend for your business (including ad types, campaign strategies, and high-level landing page design tips)What they plan to do to hit your marketing goalsKey performance indicators (KPIs) they will be trackingSearch trends that would apply to your business
Transparent reporting
Even if you're an analytics wiz you still need accurate reporting
What are paid search services?
Paid search refers to the online ads companies run on search engine results. When you type something into Google you get a list of search results that are both organic and paid (search ads).
The organic search results are optimized through search engine marketing (or search engine optimization) while the paid results are ad campaigns that companies launch using Google Ads or Bing Ads. You can launch search campaigns on all the major search engines as well as online platforms like Amazon.
Essentially, paid search services include things like Google Ads, Bing Ads, Amazon Ads, Google Shopping, Native Ads, and remarketing or retargeting campaigns. It's a crucial omnichannel marketing strategy for businesses looking to boost online visibility and profitability, as exemplified by Ilva, a Danish furniture dealer. They achieved a notable 30% increase in return on ad spend and a 20% rise in offline sales using omnichannel bidding and conversion value rules.
Audience, keyword, and competitive research
Before starting any new advertising campaigns, we perform thorough market research, keyword discovery, competitor analysis, and ROI calculations. Using these insights, we develop an effective plan that aligns with your overall marketing strategy and helps you achieve your business goals.
Bid management
Paid advertising involves paying for ads on Google and other platforms. You need to bid for them in real-time so you don't get outbid by competitors. Search engine advertising agencies are tenacious and never quit in their quest to deliver the best results for your company and meet all of your KPIs.
Conversion strategies
With the right tools, we can track conversions and see which parts of your site are converting well and which aren't. Our experts can then use this information to improve your user interface and content to increase conversions.
Conversion Rate Optimization
We don't know what we don't measure; through CRO and experimentation, we're able to continuously monitor and improve the performance and effectiveness of your paid media marketing campaign in real time.
CRO also allows us to test different copy and designs for our paid ads with specific audiences, and then switch them in and out depending on which one works best.
Custom reporting
Each paid advertising campaign is different, and so should your reporting. We create customized reporting that lays out your entire campaign from a holistic perspective so you can easily understand the results of each aspect of your campaign.
We will meet with you at least once per month to review your current performance and discuss any adjustments needed for future campaigns.
Work with an award-winning paid search company
Don't waste months of your time sitting through sales pitches, looking at pitch decks, reading fancy testimonials, and getting no results. Work with a search marketing agency that has experience in your niche, has proven results, and can quickly diagnose your problem and get you on the right growth trajectory.